Next Cohort starts spring 2026. Pre-register today for early bird, and to ensure your spot and take your AI leadership to the next stage.
MAIFEFP is designed specifically for mid to senior-level film and media professionals across Europe and globally who are ready to lead the next wave of industry innovation powered by AI. This program is for ambitious, forward-thinking film, content & media professionals who recognize that AI mastery is essential to their continued relevance and success.
MAIFEFP at a Glance
MAIFEFP is tailored specifically for decision makers, executives, producers, directors, writers, VFX and technology leads, creative executives working across film, television, platforms, and emerging content & media formats throughout Europe and beyond.
This is an executive-level program built for professionals who shape the industry's future—leaders who make critical decisions about organisational transformation, business strategy, technological adoption, or creative direction.
5 Immersive Modules
Blending onsite intensives in Copenhagen, Amsterdam, and Tallinn with flexible online sessions
9+ Month Journey
142 hours of direct expert-led learning, mentorship, and hands-on application culminating with certification
Pan-European & Global Network
Diverse faculty, mentors, and cohort members from across the continent and the globe
Industry Integration
Executive networking, festival access, and real-world project development
Who is the program for?
Ideal participants for the MAIFEFP program include, but are not limited to:
- Producers seeking to optimize production workflows and develop innovative financing models
- Directors exploring new creative possibilities and storytelling techniques
- Creative and studio executives driving organizational transformation
- VFX and technology leads implementing cutting-edge tools and pipelines
- Writers integrating AI into their creative process while maintaining artistic integrity
- Festival directors and programmers navigating AI-generated content
- Distribution and marketing professionals leveraging AI for audience engagement
- Financiers and commissioning editors evaluating AI's impact on content investment
- Studio and fund executives shaping strategic AI adoption policies
- Industry organization leaders guiding sector-wide transformation
Minimum requirement: Five years of professional experience in the film, television, or audiovisual media industry.
Why Now?
Artificial intelligence is no longer on the horizon—it's reshaping the audiovisual landscape right now. From creative ideation and scriptwriting to post-production workflows, business modeling, legal compliance, and audience engagement, AI is fundamentally transforming how content is conceived, produced, financed, and distributed.
The question isn't whether AI will impact your work and leadership —it's whether you'll be leading the transition or scrambling to catch up later. The European and global film & content market is moving with unprecedented speed, and strategic advantage belongs to those who master this technology first.
Industry Adoption
Top media professionals now leveraging AI in daily practice
Learning Hours
Direct expert-led instruction over 9+ months
Exclusive Cohort
Limited seats for maximum impact and networking
Position yourself as a crucial innovator for your company, your projects, and your industry.
The next cohort launches in April 2026 — and spaces are strictly limited. Pre register to ensure an intimate, high-impact learning experience.
Sign up today for your early bird access to the program!
Pre Register Today
Admission to MAIFEFP is highly selective to ensure an intimate cohort of committed professionals who will maximize the program's collaborative and networking potential. The selection process includes a comprehensive application reviewing your experience, accomplishments, and goals, followed by a structured interview with our admissions committee. We seek individuals who bring diverse perspectives, complementary expertise, and genuine enthusiasm for transforming the audiovisual industry.
December 2025
Applications open for the 2026 cohort
Februrary 18, 2026
Final application deadline
March 9, 2026
Cohort announcement and participant notifications
April 10, 2026
Program begins with in Copenhagen
Tuition & Scholarships
Participation Fee
The MAIFEFP program fee is €2,500 for the complete nine-month experience. This represents exceptional value considering the caliber of faculty, depth of curriculum, industry access, and networking opportunities provided.
Compared to similar executive programs at business schools or specialized institutions—which often exceed €10,000-15,000—MAIFEFP offers an accessible entry point to world-class education, made possible through public funding and our institutional partners' commitment to developing the European audiovisual sector.
What's Included
- All five modules with complete teaching and tutoring
- Access to expert faculty and mentors throughout the program
- Comprehensive program materials and resources
- Accreditation and special access to Tallinn Black Nights Film Festival and other industry events
- Catering during onsite study days and workshops
- Certificate of completion and alumni network membership
Not Included
Participants are responsible for arranging and covering:
- Travel to and from program locations (Copenhagen, Amsterdam, Tallinn)
- Accommodation during onsite modules
- Meals outside of scheduled program catering
- Personal expenses and additional activities
The MAIFEFP Curriculum
The MAIFEFP curriculum is structured across five comprehensive modules, each designed to build your capabilities progressively—from foundational understanding to advanced application and real-world project delivery. Every module combines theory with practice, ensuring you leave with actionable skills, not just concepts.
Module 1: AI Foundations & Change Leadership
Location: Onsite, Copenhagen, Denmark, mid April 2026
Discover the complete AI landscape and what it means specifically for the film and media sector. Learn proven frameworks for managing organizational innovation and technology adoption. Participate in hands-on workshops, keynote sessions from industry pioneers, and exclusive visits to next-generation creative hubs and production facilities in Denmark's thriving media ecosystem.
Module 2: Generative AI & Creative Workflows
Location: Online intensive, late May 2026
A comprehensive 48-hour creative laboratory designed to master AI-powered storytelling, advanced prompting techniques, and integration across every layer of the media production pipeline. From concept development and scriptwriting to visual design, editing, sound, and post-production—learn to leverage generative AI tools effectively while maintaining your creative vision and artistic control.
Module 3: Responsible AI – Ethics, Law & Policy
Location: Online intensive, mid June 2026
Master the rapidly evolving regulatory landscape surrounding AI in media. Gain deep knowledge of the EU AI Act, copyright implications, contract structures, performer and creator rights, data protection, and ethical frameworks. Taught by top legal scholars and industry compliance experts, this module ensures you can navigate complex legal challenges with confidence and protect your organization from risk.
Module 4: Business Innovation & Future-Ready Models
Location: Onsite, Amsterdam, The Netherlands
beginning of September 2026
Explore and actively design innovative business models, financing strategies, and market positioning leveraging AI capabilities. This module includes study visits to leading European media accelerators, production companies, and investment firms. Collaborate directly with industry experts to develop sustainable revenue models for an AI-transformed landscape.
Module 5: Integration – Real-World Projects & Markets
Location: Onsite, Tallinn, Estonia, mid November 2026
Apply everything you've learned by developing and pitching your own AI-driven projects. Refine sustainability plans, participate in masterclasses, and showcase your work at one of Europe's most prestigious film festivals. Benefit from direct feedback from festival programmers, distributors, financiers, and potential collaborators. Graduate with a portfolio-ready capstone project and invaluable industry connections.
Outcomes & Value
MAIFEFP graduates leave the program transformed—equipped not just with knowledge, but with practical capabilities, strategic frameworks, industry connections, and the confidence to lead AI transformation within their organizations and projects.
Leadership Mastery
Gain actionable leadership skills to shape and drive AI transformation across creative, technical, and business dimensions of your organization
Operational Excellence
Integrate advanced AI tools and workflows into your daily practice—from pre-production through distribution and audience engagement
Business Innovation
Build compelling, sustainable business models designed for the AI-powered future of media, positioning your projects and company for long-term success
Regulatory Confidence
Navigate complex legal, compliance, and ethical challenges with expert-level understanding of EU, US & global frameworks, copyright law, and industry best practices
Elite Cohort
Join an exclusive alumni community of AI-forward film and media professionals, faculty, and mentors—a powerful network for collaboration, opportunity, and ongoing learning
Capstone Impact
Deliver a fully developed capstone project with direct industry exposure at a major European festival, creating immediate opportunities
Led by Europe's Best
MAIFEFP is an ambitious initiative spearheaded by the National Film School of Denmark, one of the world's most respected film education institutions. We've partnered with Filmforward, a central, connecting organisation within the television and audiovisual sector in Holland, as well as Industry@Tallinn & Baltic Event, is a summit and trade fair for audiovisual industry professionals held annually in November during the Black Nights Film Festival – one of the largest and the only FIAPF-certified competitive feature film festival in Northern Europe.
Our faculty and mentors are drawn from the forefront of the industry—award-winning filmmakers, AI developers, legal experts, and executives from major studios and global content accelerators. Together, they bring decades of combined experience from landmark industry platforms, cutting-edge AI labs, top-tier production companies, and pioneering media & business accelerators across Europe.
Program Partners
MAIFEFP is made possible through collaboration with Europe's leading film, media, technology, and legal institutions:
Frequently Asked Questions
We've compiled answers to the most common questions about MAIFEFP. If you don't find what you're looking for, please contact our program advisors directly.
Who is the MAIFEFP program for?
MAIFEFP is designed primarily for film, media, and audiovisual professionals in mid to senior-level roles—including producers, directors, creative and studio executives, writers, VFX and technology leads, and strategic innovators who want to lead the next phase of industry transformation using AI. Minimum five years professional experience required.
Is the program open to professionals from outside Europe?
Yes, MAIFEFP welcomes global professionals who meet our criteria. While the program focuses on the European market and regulatory framework, international applications are considered on a case-by-case basis, with a limited number of spots reserved for non-European applicants who can demonstrate how the program aligns with their professional goals.
Do I need prior experience with AI or advanced technology?
No prior technical expertise in AI is required. The program is specifically tailored for creative leaders and strategic decision-makers eager to drive innovation, regardless of their current technical background. All necessary technical and creative concepts will be thoroughly covered, provided you bring curiosity, strategic thinking, and professional experience in the media industry.
How much does the program cost and what does the fee include?
The participation fee is €2,500 for the complete program. This covers all teaching and tutor fees, program resources and materials, accreditations to industry events including Tallinn Black Nights Film Festival, and catering during onsite study days. Travel, accommodation, and additional personal expenses are not included and must be arranged separately by participants.
Are scholarships or financial support available?
Yes, up to six full scholarships covering the €2,500 program fee are available. These prioritize candidates from underrepresented backgrounds or regions, emerging markets, and those with significant financial need who demonstrate exceptional merit. Scholarship consideration is integrated into the standard application process—simply indicate your interest and circumstances in your application.
What is the time commitment required?
The full program spans 9+ months with 142 hours of direct learning time, including both onsite intensives and online sessions. Modules are strategically designed to accommodate busy professional schedules, with advance notice for all onsite requirements. Expect approximately 15-20 hours per month on average, with higher intensity during onsite modules and project development phases.
Can my company sponsor my participation?
Absolutely. Many participants secure company sponsorship as part of their professional development programs or leadership training initiatives. We can provide a formal letter of support, detailed curriculum overview, and ROI documentation to help you make the case to your employer. The skills and connections gained directly benefit your organization's competitive positioning.
Be Part of the Future
Lead the Change with MAIFEFP
The audiovisual industry is transforming faster than ever before. AI is reshaping creativity, production, business models, and audience relationships in ways we're only beginning to understand. The leaders who master this transformation now will define the industry's future for decades to come.
This is your moment. Join Europe's most comprehensive executive program for AI in film and media. Build the skills, knowledge, network, and confidence to not just adapt to change—but to drive it.
Limited to just 20-25 seats. Don't miss this opportunity.
© 2025 Mastering AI for European Film Professionals (MAIFEFP). An initiative led by the National Film School of Denmark in partnership with Filmforward, and Industry@Tallinn & Baltic Event.
Mastering AI For European Film Professionals -
A cutting-edge, five-module executive hybrid program designed for visionary professionals ready to transform the global audiovisual landscape.